While we emphasize the importance of getting your website ready for mobile devices, we know from experience that tried-and-true components of web design are equally as important for our clients. One area that we focus on is Search Engine Optimization, or SEO.
The primary goal of SEO is to bring in increased levels of traffic with highly placed rankings for your website, which in turn means an impressive return on investment (ROI). Think about the number of people who use search engines such as Google and Bing throughout the day to find what they are looking for. An SEO-optimized website will appear at or near the top of the list, making it clearly visible to potential customers early on in the search. A website without SEO optimization is less likely to be noticed, allowing competitors to get ahead.