Pay per click marketing and advertising
PPC otherwise known as pay per click marketing is a simple yet effective way to quickly get your website in front of potential clients. If managed correctly, PPC can offer excellent ROI and save a great deal of money.
Our team of PPC experts are able to effectively manage your PPC campaign (or alternatively offer PPC consultation) to ensure that your marketing message reaches the largest amount of potential customers as possible. PPC, SEO and other forms of search marketing techniques combine well together to generate impressive levels of revenue prior to and post achieving search engine rankings naturally. Our powerful marketing strategies can provide the means for you to build an impressive customer base starting today.
- Keyword Research
- Competitive Analysis
- Sponsored Search Ads
- Contextual Advertising
- Reporting/Key Performance Indicators (KPI’s)
- Keyword Research
The initial step we take is to review and identify the most productive and lucrative keywords for your particular product or service that would be utilized by your target audience. Keyword research is an essential element which is crucial to ensure success of any online venture. Our PPC services will endeavor to provide you with information regarding the best keywords that will convert visitors to your website into visitors that take the desired actions. By ensuring we carefully target the campaign from the start we can save money and ensure a greater level of success.
We generate the relevant keywords from a variety of sources which include website content, search engine tools as well as competitive reviews. We utilize broad, phrase and exact match types as well as negative matches to ensure the most productive exposure is achieved for the relevant queries. We group the keywords into three specific levels as they are tested and proven.
- Top performing
- Bid performing
- Low performing
We do this to help determine the respective keyword efficiencies which then provides us with optimization and testing opportunities.
There may well be many companies targeting the same keywords as your website, the question is do you know how many and who they are and what they are doing? These questions along with others such as are your competition missing potential opportunities or in fact doing anything that you can improve on? provides our PPC team with valuable information which is incorporated within an in-depth analysis of the competition within the market place for your specific keywords. We then help you develop specific strategies that enable your website to achieve the rankings you desire long term.
Sponsored Search Ads
Within search engine results the PPC adverts are displayed under the term sponsored links, which typically appear above the natural search results as well as on the right hand side. Pay per click has the ability to create an immediate online presence and needs to be managed carefully. Our team of PPC experts can help set up a cost effective PPC strategy as well as manage the campaign to ensure an excellent return on investment. In addition we are able to combine the full compliment of SEO, PPC and other techniques to effectively increase exposure of your site resulting in increased sales.
The term contextual advertising relates to delivering the most beneficial message on the right websites. This form of strategy incorporates the strategic placing of adverts within the pages of websites rather than the results pages of search engines. We can help your set up relevant contextual advertising opportunities then manage the campaign to ensure you are targeting the right people on sites that are of benefit.
To ensure that your PPC optimization campaign is working as it should be, we closely study the appropriate website analytics available, and where required make the relevant changes. We review the metrics and information provided which relates to the website and then determine keyword performance levels. We are able to offer initial set up as well as professional consultation and appropriate recommendations to enhance your PPC search marketing campaign.
Reporting/Key Performance Indicators (KPIs)
As part of our service we provide monthly reports that detail the progress achieved. These reports offer a detailed account of key performance indicators relating to your website, which provides sufficient information to allow you to make extensive evaluations of your PPC campaigns success.
We compile and analyze data on a daily basis, to ensure any relevant trends are picked up quickly. This allows us the opportunity to make any amendments necessary to improve the campaigns results. By virtue of the sophisticated nature of search engine reporting, we can provide data in a number of ways which offers us the opportunity to objectively analyze key data points. On the basis of this information we are happy to offer you detailed reporting on crucial elements of your PPC campaign to develop and improve your ROI.
To ensure that relevant budgets are spent wisely, we test keywords and bid levels are assessed according to its performance. By continuously monitoring and re-evaluating keyword bids, we are able to ensure that dollars are spent on the most productive and beneficial keywords.
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