We all know SEO can be very intimating for most. There a some key factors that all have to come together in order to be successful. View this info-graphic by 5D Marketing to get a better understanding of SEO factors.
Do You Need a Website for Your Local Business?
For owner operated, local companies, the most overlooked vehicle for advertising is a website. Whether you are an accountant, dentist, minister, or lawyer, a website is something every business should have. Coffee shops, cafes, nightclubs, and restaurants also need their own site.
Making business transactions online is not a prerequisite or even necessarily a reason for having a website. Your customers expected to find you on the internet. It is like how the Yellow Pages used to be in days of yore. If you own the type of enterprise that would historically be listed on the Yellow Pages, then you need to have your own website.
But, Isn’t a Website too Expensive?
Think again if you think creating your own website is too expensive for you or outside your area of expertise. For construction of a simple website, a budget of $2,000 to $5,000 should be sufficient. Also, an additional $100 to $400 each month will cover updates and maintenance. These prices jump to $12,000 to $20,000 for initial construction and $500 to $2,000 for updates and maintenance for more versatile sites that include opt-in subscriber functions, streaming video, and other more complex features.
From the privacy of their own computers, a properly constructed website will allow potential customers to obtain the information they need from the privacy of their homes. For this reason, you need to include on your website well-crafted responses to questions your sales people hear every day. That way, future clients can gather this information 24 hours a day, seven days per week.
Make It Easier for Customers to Visit Your Store
Your website is the half step between your front door and your advertising. In this way, [...]
SEO is a progressive technique that allows search engines to find and rank your site higher than countless other sites, in response to a search query. In short, SEO helps generate traffic from search engines. Is your website SEO-savvy? Let’s take a look at 5 reasons why small businesses should invest in SEO!
The following data below highlights recent SEO statistics as demonstrated in the DEV8 SEO Small Businesses Benefits infographic.
1. Website Accessibility
SEO ensures your pages are accessible by the search engines and your buyers.
SEO can increase sales, leads and targeted consumer traffic on a regular basis.
50% of all SEOs claim to have a 70-100% success rate in converting leads to customers.
Search engines and consumers can find your website with:
strong link building methods
accurate site coding
inclusion of specific keywords.
2. Positive Returns on Investment
SEO can help generate the highest ROI, compared to other marketing options.
40% of SEO campaigns achieve ROI returns in excess of 500%!
SEO can help track and improve the ROI of your website, with:
A/B split testing
Google webmaster tools
3. Brand Recognition
Over 60% of users search sites on the first page of search engines.
When websites rank high in search results, it’s a branding opportunity.
When you optimize your site and add valuable content, consumers associate your brand with specific products/services.
SEO can help a site rank high in local searches and increase brand exposure.
The right words and phrases will attract targeted visitors to your site 41% of searches that are unsuccessful after the first page are refined by a different keyword search/phrase.
SEO employs keywords and phrases for potential:
…..resulting in targeted traffic and more sales.
5. Non-Stop Marketing
With the right [...]
According to the search giant Google, 20% of all searches are related to location. This means nearly 3 billion Google search queries contain local terms each month, as shown in these examples: “Dentists in Tacoma WA”, “Alabama dentists” or “dentists 60982.”
If businesses are not optimizing for local search terms, they may be missing out on the vast majority of their possible traffic. Only about 15% of small businesses, or around nearly 2 million, have claimed their Google Place Page. These pages are viewed millions of times a day. Google also contends that 73% of activity online is in some way “related to local content.”
The following statistics reveal trends and opportunities for Local Brick and Mortar Businesses.
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Locating Local Shops via the Internet
97% of Internet users in the U.S. gather shopping information online, but 51% of those consumers “Shop Online” than “Purchase Offline.” Additionally, every dollar consumers spend online, five or six dollars will be spent on offline purchases that were influenced by online research.
70% of online searchers now use the Internet to shop locally for products and services, or will use local search to find local offline businesses.
54% of search use Internet search instead of the phone book, and the Internet is expected to soon surpass newspapers as a local shopping information resource.
90% of smartphone users look up local information, and 87% of these users subsequently call the business, visit the website or store, make a purchase or get directions to the business. 17% of mobile phone usage is attributed to looking for a store address.
A business’s address should be on every page of a company’s website in text format so it can be read by search [...]
The last couple years Google has been dropping the hammer on disillusioned SEOs everywhere. Everyone has been scrambling to revive dead sites and reverse the damage that’s already been. This may be futile for affiliate sites who’d be better off starting over fresh and from a clean slate. If you were fortunate enough to not be affected by those big animal-named updates or better yet benefited from them, then you certainly understood a simple concept when it comes to effective SEO: Diversity.
Diversity plays a large role in a few key elements of your SEO strategy, namely anchor text, links, and keyword targeting. Let’s go over each of the 3 elements bit-by-bit, dissect why diversity is important for each, and explain exactly how you can go about ensuring more diversity in your SEO efforts.
1. Anchor Text
Anchor text falls under a few different categories:
Brand anchor text – your business and/or site name.
URL anchor text – your URL address linked, with or without http and www.
Keyword targeted anchors.
Notext anchors (images) and/or redirects
A healthy site’s top 10 most used anchors should be flooded with variations of brand anchors, url anchors, with maybe a notext anchor in there somewhere if a lot of banner or image links are used.
An unhealthy site’s anchor profile you’ll find has absolutely no brand or URL anchors and at worst will be comprised of 20 or so targeted short-tail terms and that’s it. You could at one time get by and do very well in the SERPs having a site like this and focusing your links on a handful of targeted keywords….not so much anymore.
You may argue, “but how then will Google know to rank me forif I’m focusing [...]